How to Sell More Coaching Programs in 4 Easy Steps - A Guide for Coaches

Selling lots of coaching programs in the online arena doesn't need to be a very difficult process. You see, you can make this happen by simply taking these 4 easy steps:

1. Create an impressive website. The first thing that you need to do is to ensure that your website is superb. Remember, this represents your coaching business in the online arena so you better make sure that it's perfect. It must not only be visually-appealing and easy to navigate but it must also speak volumes about your professionalism, your exceptional coaching skills and your expertise in your chosen niche. People who are giving you a visit must be convinced that you're the best coach in your chosen field.

2. Build a good reputation in the online arena. What successful internet marketers say is true: reputation is everything when running an online business. Be known not only as an expert in your chosen niche but someone who cares about your clients as well. Be willing to help your potential clients by giving them free experts tips and advice. Then, strive to impress your paying customers by making sure that they'll get everything they need in order to realize their goals or solve their pressing issues. It will also help if you offer them with amazing after-sales support.

3. Offer free coaching sessions. Giving your prospects a sneak peek of what you offer can really help you boost your sales and revenue. Obviously, your potential buyers will not mind doing business with you if they have a guarantee that you have what it takes to give them great value for their money. So, offer interested parties with free group coaching sessions. It's important that you put your best foot forward when doing this. Don't forget to promote your paid offerings before you end each free session and ensure that you give your attendees irresistible deals so they will not walk away without signing up. For example, you can offer them with amazing discounts that they can advantage of for a limited time only.

4. Launch an aggressive internet marketing campaign. Even if you're the best coach in your chosen field, you may still not get as many sign ups as you want to if you don't know how to properly promote your coaching services in the online arena. This is the reason why I recommend that you learn and master the ropes of internet marketing. You will need to promote your website and your coaching programs through PPC advertising, through content-based marketing solutions, through social media marketing, etc. If you think that you've got your hands full or you don't have the needed skills yet, go ahead and hire expert internet marketers to do the job for you. It may mean shelling out your money but it's definitely worth it as you'll be able to benefit from the expertise and years of experience of these people.

By the way, do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products? If so, download my free guide here: How to Sell Coaching Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions? If so, I suggest you check this out: article marketing traffic.

How to Drive More Traffic to Your Website - Article Marketing Tips for Coaches

As they say, traffic is the backbone of every online business. If you want your coaching business to grow exponentially, you need to ensure that you'll be able to drive high quality traffic to it on a daily basis. More traffic means more chances of improving the number of your sign ups.

Right now, there are so many traffic-generating tools that you can make use of. There's always search engine marketing, PPC advertising, the use of banner ads and paid links, etc. But if you want something that is already tried-and-tested and something that will not burn your pockets, I would recommend article marketing. This is the process of creating awareness in the online arena through content distribution. It's very effective because it uses bait in capturing the attention of your potential clients. As you know, information is the primary reason why people are using the internet.

Here's how you can drive more traffic to your website through article marketing:

1. Be willing to share in-depth information to your readers. If all you want to do is to offer your readers with general information or something that they already know about, I'd say stop right there as you'll just waste your precious time and energy. Keep in mind anything that is mediocre or useless will not help you project a good image in the online arena. If you want your article marketing campaign to be really effective and very aggressive, you must always put your best foot forward when writing your articles. They must contain in-depth information that will serve as proofs that you're really an expert in your chosen niche.

2. Talk about recent issues. Always be on the lookout for fresh issues that are related to your chosen field and ensure that you'll be the first one to write about them. Doing this will help you convince your prospects that you're a good source of valuable, fresh information. I suggest that you start your day by checking RSS feeds and knowing the most recent topics that are creating waves on forums and blogs that are relevant to your coaching programs.

3. Give you audience great reading experience. Aside from properly educating your readers, it will also help if you make reading a great experience for these people. Help them easily understand your thoughts and ideas by using simple terms and by keeping your paragraphs and sentences short as possible. Then, write using conversational tone. Don't hesitate to tell relevant stories and tell related jokes every now and then. Making your readers laugh through your articles can be difficult but if you can do this, you'll win half the battle of winning their hearts and later on, their business.

4. Promote your articles. It's best if you use some of your articles on your blog and website. With the recent Google's algorithm change, doing this will give you a better shot at securing better page ranking. You can then publish the rest of your articles on directories and relevant blogs.

By the way, do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products? If so, download my free guide here: How to Sell Coaching Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions? If so, I suggest you check this out: article marketing traffic.

How to Choose the Best Directories - Article Marketing Secrets for Coaches

Article marketing sites or directories are the most commonly used websites by article marketers. These websites will publish your articles and in exchange, you'll get to build inbound links for your website through your resource box. Right now, there are hundreds of directories in the online arena. The question I usually get from new article marketers is: do I need to use all of them? Well, the answer to this question is no. This is because not all directories are created equal; some do not have what it takes to really help you realize your internet marketing goals.
Here's a guide on choosing the best directories to use:
1. Check out the page ranking. Get the list of article marketing sites and check out their page ranking. You would want to use those that are obviously preferred by Google and other major directories. These websites can help you get your articles on top of relevant listings each time the keywords that you're targeting are searched for by your target audience.
2. Know their guidelines. Check out the rules of the directories that you would like to use when it comes to the quality of the articles that they accept and publish. If they don't have human beings who check the articles that they receive, they're no good. This means that they'll accept anything and that they don't really care about giving their visitors great reading experience. You don't want to be associated with this kind of directories, right?
3. Go with directories that have faster review and posting time. You would want to get your articles published as soon as possible. So, choose those directories that have faster review and posting time. Highly recommended directories' posting time is usually 5-10 days depending on the type of your membership. Others will take more than 30 days to publish your articles. Believe me, you don't want to waste your time on these.
4. Choose directories that offer support and guidance. There are very few directories that offer assistance to their contributors. From time to time, they send out informative newsletters with the aim to help article marketers to improve the quality of their articles or to help them become more productive. They also offer tips and advice as to how their contributors can energize their article marketing campaign.
5. Do not use those directories that allow blatant ads on article body. Directories that allow their contributors to insert sales pitches, self-serving links, and blatant ads on article body are no good for giant search engines. Obviously, these directories do not care if their visitors will get useful information or not.
6. Use directories that are being used by successful article marketers. Successful marketers have been doing the process for several years. I am confident that with their experience and exposure, they know which directories are really helping them realize their goals.

By the way, do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products? If so, download my free guide here: How to Sell Coaching Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions? If so, I suggest you check this out: article marketing traffic.

Improve Your SEO Rankings Through Article Marketing - A How-To Guide for Coaches

Article marketing is a very effective, cost-efficient off page optimization technique for any type of website or blog. Any internet marketer who cares to do the process right, can expect improvement in their page ranking and increased in their web traffic. This is a very simple process of writing several articles related to your coaching programs with the aim to create product awareness in the online arena and later on, to get people to visit your website.
The process starts by choosing the best topics for your articles. In order to make well-informed decision, I suggest that you get to know the pulse of your potential clients. Involving these people when identifying the things to discuss on your articles will really help in making your copies very targeted. As a coach, I would recommend that you talk about the problems or goals that can be solved or achieved through your programs so you can easily get your prospects to pay attention.
Do not forget to identify the keywords that you're going to use before you even start tapping on your keyboard. Launch keyword tracker and determine the keywords that are closely related to your chosen topics. You will need to use these to ensure that your articles will become searchable in the online arena.
The next step is to write your articles. Remember, quality really counts not only on the eyes of directories but on the eyes of search engines as well. So, take the time to put together nice content that will impress your readers. Load your articles with useful information that your readers haven't heard of yet. Make use of short sentences, short paragraphs, and simple terms.
Then, distribute your articles to directories. You don't need to use 100 of them. In fact, it's highly recommended that you focus your attention only on those that have better page ranking and those that are trusted by online users. These sites have what it takes to give each of your articles maximum exposure.
How this process can help you boost your page ranking? Each time you get an article published on major directories, you'll get high quality inbound links for your website. As you know, these links are seriously being considered by Google when they're assigning page rank. The more links you build for your website, the better. That is why, I recommend that you write and distribute as many articles as possible. Just ensure that you do not put their readability and overall quality on the line.
The articles that you write will also help your potential clients easily find you in the online arena. Once these articles show up on relevant listings, online users can easily click and open them. When that happens, they'll be exposed to your resource box which serves as the gateway to your website. Obviously, this is the key to more traffic and later on, to more sales leads.

By the way, do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products? If so, download my free guide here: How to Sell Coaching Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions? If so, I suggest you check this out: article marketing traffic.

Improve Your SEO Rankings Through Article Marketing - A How-To Guide for Coaches

Article marketing is a very effective, cost-efficient off page optimization technique for any type of website or blog. Any internet marketer who cares to do the process right, can expect improvement in their page ranking and increased in their web traffic. This is a very simple process of writing several articles related to your coaching programs with the aim to create product awareness in the online arena and later on, to get people to visit your website.
The process starts by choosing the best topics for your articles. In order to make well-informed decision, I suggest that you get to know the pulse of your potential clients. Involving these people when identifying the things to discuss on your articles will really help in making your copies very targeted. As a coach, I would recommend that you talk about the problems or goals that can be solved or achieved through your programs so you can easily get your prospects to pay attention.
Do not forget to identify the keywords that you're going to use before you even start tapping on your keyboard. Launch keyword tracker and determine the keywords that are closely related to your chosen topics. You will need to use these to ensure that your articles will become searchable in the online arena.
The next step is to write your articles. Remember, quality really counts not only on the eyes of directories but on the eyes of search engines as well. So, take the time to put together nice content that will impress your readers. Load your articles with useful information that your readers haven't heard of yet. Make use of short sentences, short paragraphs, and simple terms.
Then, distribute your articles to directories. You don't need to use 100 of them. In fact, it's highly recommended that you focus your attention only on those that have better page ranking and those that are trusted by online users. These sites have what it takes to give each of your articles maximum exposure.
How this process can help you boost your page ranking? Each time you get an article published on major directories, you'll get high quality inbound links for your website. As you know, these links are seriously being considered by Google when they're assigning page rank. The more links you build for your website, the better. That is why, I recommend that you write and distribute as many articles as possible. Just ensure that you do not put their readability and overall quality on the line.
The articles that you write will also help your potential clients easily find you in the online arena. Once these articles show up on relevant listings, online users can easily click and open them. When that happens, they'll be exposed to your resource box which serves as the gateway to your website. Obviously, this is the key to more traffic and later on, to more sales leads.

By the way, do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products? If so, download my free guide here: How to Sell Coaching Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions? If so, I suggest you check this out: article marketing traffic.

How to Save Your Articles From Getting Rejected - Article Marketing Techniques for Coaches

Getting your articles rejected by major directories and search engines can be downright frustrating. Just imagine all the time and effort that you put in to finish those articles just to realize in the end that you'll not be able to use them. This is the reason why I am writing this article. In here, I'll give you some amazing techniques to ensure that not one of your articles will be rejected again. Here's what you need to do:

1. First, commit yourself to giving your readers original, useful articles. Article directories are much stricter these days when it comes to the quality of articles that they publish. This is due to the latest algorithm change of Google. They will not accept your articles if they're obviously copied from other sites or blogs or if you just rewrite other articles and offer the same information. So, be willing to work harder to reap great results. This may mean spending more time doing research, paying attention even to smallest details, and committing to giving your readers nothing but useful, valuable information.

2. Check your grammar. As I said a while ago, article directories are much stricter these days. What used to be acceptable before is no longer acceptable now. Before, they'll accept articles that contain few grammar and spelling errors but not anymore. I guess the people behind these directories no longer have the time to do your job. So, proofread your articles before you submit them. Ensure that they're ready for publishing once you click that submit button. If possible, I would also suggest that you get the services of professional editors to ensure that your articles are flawless.

3. Advertise only on your resource box. It's very article marketer's goal to make an outright sale but this doesn't mean that you can use your articles as product-promotional tools. Do not make them sound like sales pitches and do not insert blatant ads or self-serving links on your article body. There's no way that directories will allow this.

4. Longer is better. Gone are the days when 300-word articles are ideal for publishers. Today, they prefer articles that are a bit longer (600-1,000 words). Some publishers are convinced that by increasing the required word count, contributors will be forced to offer their readers with more information. Obviously, this will make online users happier.

5. Follow 2% keyword density. Don't get too excited to use your keywords on your article body. You see, one of the major reasons why articles are rejected by directories is because of keyword abuse/spamming. Be on the safe side by using your main keywords just once for every 50 words. Substitute it with relevant terms when needed to avoid keyword spamming and to avoid making your articles sound redundant.

6. Check your resource box. I highly recommend that you make use of preview button before you submit your articles. This is to ensure that the anchor texts on your resource box are working properly.

By the way, do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products? If so, download my free guide here: How to Sell Coaching Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions? If so, I suggest you check this out: article marketing traffic.

How to Make Your Article Marketing Campaign More Aggressive - A Useful Guide for Coaches

Gone are the days when only few people use article marketing. Those were the days when internet marketers who were publishing just 1-3 articles per week are already getting so much traffic and better page ranking. Today, as the competition in this field is getting much and much stiffer, producing 10 articles per week will not to the trick. In order to ensure that you'll get your fair share of online attention, you will to take your campaign to the next level. Here's how you can do that:
1. Quality is the key. Quality has always been the most important element in the field of article marketing. If you make that conscious decision to offer your readers with nothing but the best, there's no way that you're going to fail in this endeavor. This will mean giving these people nothing but very educational articles that contain useful information and that are very well-written. As they say, giving your audience great reading and learning experience is the fastest way to get them to click through your resource box.
2. Writing more articles will make a huge difference. Article marketers are not joking when they say that article marketing is a game of numbers. This is the reason why people who are successful in this field are writing and publishing as much as 10 articles per day. Well, you should do the same so you can finally start getting the kind of results that you want. Yes, writing so many articles per day can be really exhausting but you can make it manageable by sticking with topics that you know very well and those topics that you find very interesting. If writing 10 articles per day isn't something that you can squeeze in your daily tasks, consider outsourcing some of them. Don't worry as right now, there are hundreds of reliable, talented ghostwriters who can help you out especially if you're willing to offer them attractive compensation.
3. Master the art of SEO. You'll have a better shot at getting found in the online arena if your articles are properly optimized. This is the reason why I highly recommend that you become an expert in SEO article writing. Knowing how to write your articles based on the latest algorithms of search engine will dramatically help you easily succeed in this field.
4. Show off your expertise. Take each article as an opportunity to show off your in-depth knowledge in your chosen niche. This is very important especially if you're selling information-based products like coaching programs. This will give your prospects an assurance that you're really good on what you do and that you can really help them achieve whatever goals they have.
5. Use all popular article marketing sites. Identify and use all of those sites that are trusted by both giant search engines and online users so you can give your articles maximum exposure.

By the way, do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products? If so, download my free guide here: How to Sell Coaching Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions? If so, I suggest you check this out: article marketing traffic.