As they say, traffic is the backbone of every online business. If you want your coaching business to grow exponentially, you need to ensure that you'll be able to drive high quality traffic to it on a daily basis. More traffic means more chances of improving the number of your sign ups.
Right now, there are so many traffic-generating tools that you can make use of. There's always search engine marketing, PPC advertising, the use of banner ads and paid links, etc. But if you want something that is already tried-and-tested and something that will not burn your pockets, I would recommend article marketing. This is the process of creating awareness in the online arena through content distribution. It's very effective because it uses bait in capturing the attention of your potential clients. As you know, information is the primary reason why people are using the internet.
Here's how you can drive more traffic to your website through article marketing:
1. Be willing to share in-depth information to your readers. If all you want to do is to offer your readers with general information or something that they already know about, I'd say stop right there as you'll just waste your precious time and energy. Keep in mind anything that is mediocre or useless will not help you project a good image in the online arena. If you want your article marketing campaign to be really effective and very aggressive, you must always put your best foot forward when writing your articles. They must contain in-depth information that will serve as proofs that you're really an expert in your chosen niche.
2. Talk about recent issues. Always be on the lookout for fresh issues that are related to your chosen field and ensure that you'll be the first one to write about them. Doing this will help you convince your prospects that you're a good source of valuable, fresh information. I suggest that you start your day by checking RSS feeds and knowing the most recent topics that are creating waves on forums and blogs that are relevant to your coaching programs.
3. Give you audience great reading experience. Aside from properly educating your readers, it will also help if you make reading a great experience for these people. Help them easily understand your thoughts and ideas by using simple terms and by keeping your paragraphs and sentences short as possible. Then, write using conversational tone. Don't hesitate to tell relevant stories and tell related jokes every now and then. Making your readers laugh through your articles can be difficult but if you can do this, you'll win half the battle of winning their hearts and later on, their business.
4. Promote your articles. It's best if you use some of your articles on your blog and website. With the recent Google's algorithm change, doing this will give you a better shot at securing better page ranking. You can then publish the rest of your articles on directories and relevant blogs.
By the way, do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products? If so, download my free guide here: How to Sell Coaching Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions? If so, I suggest you check this out: article marketing traffic. |
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