I often see article marketing being used online just for traffic generation. And of course that is okay, if you have a backend that converts into dollars.
But what I usually see is that if people have an ineffective backend, they are unable to convert their visitors into subscribers, or if they can do that, they cannot get those subscribers to buy.
And of course, just as with any other traffic source, if you don't get the visitors to become subscribers, and the subscribers to become buyers, you might as well not be driving traffic.
And if you are driving traffic in a vacuum - meaning that you are driving traffic just because some guru told you to - but you don't know what to do with that traffic, then you might as well not be driving traffic.
And in my personal opinion, if you are not doing article marketing with an end-purpose in mind, then you are wasting your time, unless you are just doing it for fun, and you don't care if you monetize it (and I think there are a few people in the article directories that are doing just that, and that's okay for them.)
But I am going to make the assumption here that you want to make money from your article marketing.
The first thing you need to do is think about how you are going to monetize your article marketing.
That's right - you are going to think about the monetization BEFORE you focus on writing articles.
The model I like for beginners is this:
Write an ebook to giveaway to get people to become subscribers.
Record a one hour teaching on your topic and sell it for $20.
Record a five hour teaching on your topic and sell it for $100.
Create a 13 week live class on your topic and sell it for $500.
Then create a coaching program using the 13 live recordings as the core material of the coaching program, and charge between $100 and $500 per month. Your goal is to get as many article readers as possible to become subscribers.
Then get as many subscribers as possible to buy your $20 product.
Then get as many buyers of your $20 product as possible to buy your $100 product.
Then get as many buyers of your $100 product as possible to enroll in your 13 week class.
Then get as many future buyers of your $100 product to enroll in your ongoing coaching program.
Of course, this is a beginning model, and you can create as many products and price points as you want, and you can add as many downsells, upsells, crosssells, and other things you have learned from others, to your model.
But don't worry about all those now.
Focus on getting a simple product line in place.
Once you have determined basically what your product line is going to look like (for example, from the model I just gave you) you should then begin writing articles for the purpose of getting the types of subscribers who will likely become subscribers and then buyers.
But what I usually see is that if people have an ineffective backend, they are unable to convert their visitors into subscribers, or if they can do that, they cannot get those subscribers to buy.
And of course, just as with any other traffic source, if you don't get the visitors to become subscribers, and the subscribers to become buyers, you might as well not be driving traffic.
And if you are driving traffic in a vacuum - meaning that you are driving traffic just because some guru told you to - but you don't know what to do with that traffic, then you might as well not be driving traffic.
And in my personal opinion, if you are not doing article marketing with an end-purpose in mind, then you are wasting your time, unless you are just doing it for fun, and you don't care if you monetize it (and I think there are a few people in the article directories that are doing just that, and that's okay for them.)
But I am going to make the assumption here that you want to make money from your article marketing.
The first thing you need to do is think about how you are going to monetize your article marketing.
That's right - you are going to think about the monetization BEFORE you focus on writing articles.
The model I like for beginners is this:
Write an ebook to giveaway to get people to become subscribers.
Record a one hour teaching on your topic and sell it for $20.
Record a five hour teaching on your topic and sell it for $100.
Create a 13 week live class on your topic and sell it for $500.
Then create a coaching program using the 13 live recordings as the core material of the coaching program, and charge between $100 and $500 per month. Your goal is to get as many article readers as possible to become subscribers.
Then get as many subscribers as possible to buy your $20 product.
Then get as many buyers of your $20 product as possible to buy your $100 product.
Then get as many buyers of your $100 product as possible to enroll in your 13 week class.
Then get as many future buyers of your $100 product to enroll in your ongoing coaching program.
Of course, this is a beginning model, and you can create as many products and price points as you want, and you can add as many downsells, upsells, crosssells, and other things you have learned from others, to your model.
But don't worry about all those now.
Focus on getting a simple product line in place.
Once you have determined basically what your product line is going to look like (for example, from the model I just gave you) you should then begin writing articles for the purpose of getting the types of subscribers who will likely become subscribers and then buyers.
I have written a short guide to teach you how to write articles that specifically target the kinds of people who will become subscribers and buy your products, get it here: article marketing traffic. Or if you have already mastered article marketing and have a product funnel, but want to learn to add a lucrative coaching program, get this instead: How to Sell Coaching |
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