I get really frustrated with all the complexity that is built into the online income generation business. You see - if the person selling the information makes it seem really complex, perhaps they hope you will be impressed with the complexity, and feel like you have to learn from this person all the complexities.
But I don't think online marketing is that complex.
In fact, I think it's pretty simple.
It's all the things people add in that make it complex.
You see, online marketing is all about selling.
That's right.
If anything you are doing isn't leading to sales, don't do it.
Now, I can hear you now.
You might be saying, but I want to serve my market.
Ok, are you willing to do that for free?
If so, this article is not for you.
In fact, I'm not for you.
But...if you want to serve your market AND make a living...then you have to sell.
And if you are going to sell...you have to do all your serving with the end in mind.
I teach in a lot of my products, articles, and trainings, about building relationships with people, about answering emails for people, etc.
That works really well for me.
I answer questions - they buy.
But my list is a special list.
It comes from highly targeted sources (like articles people really read because I am very selective where I submit my articles, so they get readers who need help, then I have a filter when they click through to my site. They can't just roam all over my site without getting on my list. Nope, even the search engines haven't figured out how I do it - 5 years later)
I have a few other highly targeted sources of traffic as well.
But my experience is that most people just try to find traffic - any traffic - and then wonder why it won't convert.
You have to target buyers.
Ok, simple formula:
1) A niche that has buyers. Period. If they ain't buyin' - you are in the wrong niche. Find niches where the demographics of the people are that they are buyers, then qualify them by getting them to...buy.
2) Create products that these buyers want to buy. If you have junk, they won't buy.
3) Write sales letters that convince people to buy from you. If you have a great product, but your sales letter is lousy - you won't get buyers.
4) Find the buyers and entice them to get on your list. Do what I do and block your website from non-subscribers. Force them to subscribe to get more free info. Of course they could read all my articles - but that would take too much time - better to just buy the info in one place, all nice and organized, instead of reading 500 word chunks, right? Limit access to you.
5) Once you have all these pieces in place - ramp up. Scale up. Get more, more, more traffic.
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